SKY HIGH CREATIVITY
What will you be doing at 11.30 on Monday 26 March? If you’ve got your wits about you, you’ll be taking your seat at Salon Smart to delve into the creative and business brain of one Skyler McDonald, we’re anticipating a packed house!
Upping the ante is no new thing for Skyler McDonald, the creative genius behind the seanhanna brand, so it’s really no surprise that her new salon concept Skyler London is something to behold. Brave? Yes! This is a salon that offers colour only services. Fun? Absolutely! Where else would you find a built-in slide and Reveal Zone to showcase your new shade from every angle. Hitting the mainstage on Monday, Skyler will be talking through her creative process from planning until launch and beyond…it’s a fascinating story.
Having noticed a shift in how clients think about their hair, with many now wanting their colour done more frequently than a haircut, it quickly became apparent to Skyler that this wasn’t a service easily found in traditional salons. Colours often came with a cut or an expensive blow-dry attached. This began the start of a two year process, speaking to as many people as possible to identify what would make the perfect colour salon. The result is Skyler London.
During her solo presentation, Skyler will talk about shifting convention and the key considerations in launching a colour-only concept including a specialist recruitment drive lasting 24 months and creating a bespoke advanced training programme to put her team in a league of their own. She’ll share how she devised a bespoke menu and pricing, created the perfect space and selling the concept via clever PR & Marketing.
Hear her insight on the challenges, surprises and successes throughout her journey as well as learnings along the way. Then take back to your business, her invaluable advice on launching and running a successful salon.
Read more about Skyler McDonald >