Back in 2012, when Danielle Kennedy and Tony Heffernan bought a small salon in Waterford, the only experience they had of hairdressing was Danielle’s six-month stint as a salon manager (Tony is a chartered accountant). But their passion for the industry was immediately ignited, along with a gut feeling they could bring something unique to the party.

In the years since then, their one salon has become a group of three (including a 5,000sq ft destination salon as Lloyds HQ), their seven employees have grown to a team of 60, and they’ve won Creative HEAD’s Most Wanted Supreme Team award twice. “Everything that has been achieved has been down to our team’s hard work,” says Danielle. “They are a shining example of how to lead the way forward in the hair industry in Ireland.”

At Salon Smart, Danielle and Tony – together with members of their team – will be sharing their squad secrets.

Salon Smart takes place on Sunday 3 November at the Radisson Blu Royal Hotel in Dublin