HOW TO SKIP THE PR AGENCY AND DO IT YOURSELF!
PR is often viewed as a bit of a dark art and one that’s best left to the experts. But in reality, there is no reason why anyone can’t run their own PR campaign – you just need to know how. And that’s where Salon Smart and the PR team at LWPR come in!
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LWPR is a PR company that specialises in the hairdressing industry – they look after big brands, as well as salons and individual hair professionals. Now, in true generous Salon Smart spirit, LWPR executives Laura Glazebrook and Sofie West are going to tell you how to skip the PR agency and do it yourself.
From setting up press appointments to getting your PR toolkit just right (did you know how important it is to have your salon professionally photographed?), Laura and Sofie will get you licked into PR-ready shape in no time. Their 10-Point PR Plan could be the most valuable piece of information you pick up all year!
This PR Masterclass is just one of a host of inspirational sessions that the team at Creative HEAD has put together for Salon Smart 2016, including workshops with business experts, presentations from leading UK salon owners and creativity and socialising with industry stars such as Lee Stafford, Adam Reed and Marcus Allen. Click here for the full business programme.
Our aim? To deliver all the ideas, advice and fresh new thinking you need to grow your salon business in 2016.