DYLAN BRADSHAW #SalonSmartIRE

He’s an accomplished session stylist who’s won countless awards for his creative skills (including achieving Legend status as a three-times winner at Creative HEAD’s Most Wanted awards), but when it comes to business, Dylan Bradshaw isn’t afraid to say he sometimes makes mistakes. “We moved to our flagship salon in the middle of Ireland’s worst recession,” says Dylan. “There are always going to be difficulties, but you have to use them to bounce back.”

Last year, Dylan and his wife and managing director, Charlotte, completely reevaluated their Dublin-based salon and academy business and undertook a project of paring back and looking forward with a view to building for the future (versus building for right now). Major changes have included reducing Dylan’s own hours while increasing his appointment charges, implementing a loyalty program and sifting out “the bad apples” to create a tighter, more productive staff.

At Salon Smart, Dylan will be talking about time – from maximising how it’s spent to debating how you charge for it – in a live panel session.

Salon Smart takes place on Sunday 3 November at the Radisson Blu Royal Hotel in Dublin