BRANDS, DEMOS, STARS AND PRIZES!

Industry icons, dazzling deals, inspiring innovations – the new Showcase was a 90-minute marvel that gave delegates the opportunity to see demos of the latest industry innovations, quiz experts for advice and top tips, meet leading brands and get some great deals.

Salon Smart

Salon Smart

Salon Smart

Salon Smart

The choice was immense – Treatwell, 3.6.5 Hair, Goldwell’s KeraSilk, Santander, the National Hairdressers’ Federation, Heat Treat, Salon IQ, Millennium, BaByliss PRO, Nicka K New York, Viviscal and Windle & Moodie.

And as if that wasn’t enough, before guests enjoyed a bento box lunch, there was a mountain of prizes worth thousands of pounds from those generous partners – from a full set of BaByliss PRO Titanium Expression tools worth more than £60, and a Talent Cupboard digital makeover from Santander to the value of £1,000, to a fully stocked Nicka K retail dispenser worth £2,200.

Salon Smart

Salon Smart

PLUS, six lucky guests got the chance to share 15 minutes with an industry icon and grill them on anything and everything – Errol Douglas MBE and Trevor Sorbie’s Johanna Cree-Brown were our game experts, a wonderfully intimate experience that money simply cannot buy.