SMASHED IT! MEET THE 2020 FINALISTS RIGHT HERE

Creative HEAD’s The It List, exclusively partnered by ghd, is all geared up to discover hairdressing’s most exciting young talents of 2020: the ground-breakers, the business-builders, the innovators and the style-makers – and none over the age of 30. But who got to decide who made the cut?

On Tuesday 7 July, a steady stream of experts from the worlds of fashion, beauty and the media lined up for the first ever socially distanced It List judging session. Journalists Jessica Bumpus, George Driver, Cassie Steer and Rachael Pells, photographer Alex Barron Hough, top salon owners Adam Reed, Errol Douglas MBE and Mark Maciver, plus session stylists Louis Byrne, Nick Irwin and Gianni Scumaci – amongst a host of others – had the task of assessing a record number of entries and singling out the front-runners in six different categories.

Before revealing The It List finalists of 2020, we just wanted to say thank you to everyone who entered. The work was daring, bold, exciting and thought-provoking. The future of British and Irish hairdressing is in safe hands.

But now, it’s time to reveal the 30 names who’ve earned their place at The It List Grand Final on Sunday 29 November…

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