20 years of good hair days with ghd

Lush, renaissance-inspired tumbling curls. Punky and totally modern topknots. Devil-may-care texture and throwback accessories. The ghd hair show at the end of The It List 2020 Grand Final ran the full gamut, thanks to the talented hands of Zoë Irwin, Charlotte Mensah and Adam Reed. Paired with eye-catching, fluid metallic clothing, we were treated to a sensational celebration of the versatility of ghd’s award-winning tools.

The first set of models dazzled in silver, with glamourous enhanced texture. A redhead model sported Botticelli-worthy curls, alongside gloriously full afros and teased takes on classic up-dos. A flash of neon from giant snap clips at the back of the head was creator Zoë Irwin’s calling card for the looks.

Things were amped up by Adam Reed with towering, tightly bound creations and exaggerated ‘80s-esque shapes. A male model joined the fray, sporting artfully mussed waves reminiscent of Jagger.

Shapes went bigger still as Charlotte Mensah shaped textured hair into fluid shapes and bends for a sleek, sculptural finish, offset beside just-woke-up-like this naturally raw textures.

Get to know The 2020 It List>

Watch the 2020 highlights reel >

Editor’s note: The Most Wanted and The It List Grand Final took place as a filmed, live broadcast in line with UK government and BFI TV and Film Covid-19 guidance. An extensive health & safety risk assessment was conducted by external experts and everyone on site was required to take a rapid covid-test prior to entry on set, whilst also adhering to PPE and social-distancing guidelines for the duration of the broadcast.

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