Dynamic duo Paul Percival & Adam Reed met in 2003, when Adam signed to the styling agency run by Paul. With established reputations in the session sphere, working with the world’s most recognisable celebrities, brands and publications, in 2007, they combined forces and Percy & Reed was born.

Twelve years on, the brand has grown exponentially with a globally-renowned product line and second location, Percy & Reed East, in London’s trendy Spitalfields Market, joining the original salon, Percy & Reed West on Great Portland Street. Their reputation and standout salon experience has attracted famous faces (between them the duo count clients in Diane Kruger, Rita Ora and beauty directors from titles such as Grazia and ELLE) and a loyal, large client base.

Alongside their credentials styling shoots, shows and celebrity names, plus heading TV hair teams for The X Factor and Strictly Come Dancing, Paul and Adam are regarded as frontrunning industry experts, educating for professional brands such as L’Oréal Professionnel. Passionate about team, they support and drive their dynamic talents mentoring them to further their individual careers both in and out of the salon.

Known for their impressive skills and infectious personalities, we’ll sit down with the pair to talk careers, advice and future focuses…you’ll want a front row seat.

At Salon Smart,Paul and Adam will be probed about their incredible careers, business challenges, brand aims and future focuses.

Salon Smart takes place on Sunday 3 November at the Radisson Blu Royal Hotel in Dublin