ON-DEMAND PACKAGE INCLUDES:
Given by Creative HEAD publisher Catherine Handcock
NO HARD FEELINGS
Owner of Cobella in London, Jordanna Cobella, is so passionate about mindfulness and the importance of emotional intelligence in the work she does, she’s written a book about it! Listen and learn as she provides a snapshot of her discoveries and fascinating insight into topics like client connectivity, team trust and self-preservation.
Award-winning salon owners Ricky Walters (Salon64) and Stuart Whitelaw (Mesart) have created successful businesses and built boundary-pushing brands. Sharp, smart and ‘always on’, this dynamic duo shares and compares their out-of-the-box thinking…
Salon team member turned self-employed artist and now co-owner of Humankind Hair, Harriet Stokes is treading new paths, and banking experiences as she goes. In this first-hand account, she shares the pros and cons of working in-salon then versus for herself now, reveals the key learnings that have shaped her new direction and imparts invaluable advice for every salon boss. It’s thought-provoking stuff…
STATE OF THE INDUSTRY
Salons are back, business is on, so what’s new? Monica Teodoro, general manager of education and professional development at L’Oréal Professional Products Division UKI, unpacks the stats to help you move forward in the right direction.
WORKSHOP: SALON SUSTAINABILITY
There is a huge eco-opportunity to transform the professional hair industry by supporting salons moving towards a zero-waste, cyclical model. In this session, learn tips to help you embark on your own Sustainability Journey, with a particular focus on salon waste and recycling, and discuss how – together – we can create a greener future. Hosted by Vanessa Jones, consumer experience director at L’Oréal Professionnel Paris and Fry Taylor from Green Salon Collective.
THE GREAT DEBATE: NOW AND NEXT
Following the most extraordinary period on record for the hairdressing industry, a panel of experts discusses and analyses the crucial changes affecting business right now – and what lies ahead. Panellists include Sheila Abrahams, founder of the Freelance Hairdressers’ Association, Richard Lambert, chief executive of the National Hair & Beauty Federation, Josh Miller, joint managing director of Charlie Miller, Keith Mellen, director of Anne Veck Ltd and Sophie Webster, partner/manager at Simon Webster Hair.
NEW for 2021, saddle up for a series of back-to-back mini masterclasses, giving you flash insight into brilliant ways to do business – better!
L’Oréal Professionnel Paris
WORKSHOP: TAKE CONTROL ONLINE
Hairdressing is a visual industry, which is why it’s so important to be seen and discovered by clients, who then go on to book – online. Learn innovative but easy ways to achieve standout, minimise no-shows and provide clients with freedom and flexibility to manage their own appointments. Hosted by Treatwell product managers Renske Pesch and Raul Spilca.
TEAM TALK WITH NASHWHITE
Rob White and Lee Nash-Jones opened the doors of Nashwhite in Coventry in 2010. Three successful salons, a men’s grooming bolthole and a soon-to-launch airstream later, it’s safe to say business is booming. But standing beside the guys is a truly remarkable team, helping to make the magic happen. Cue a five-strong squad, ready to reveal all!
If you’re not already embracing digital technology in business, you’re missing a trick. Tech = progress – and control and efficiency and opportunity and less stress and more bookings and extra time… And SO. MUCH. MORE. But don’t just take our word for it, get stuck into a set of sessions designed to help reboot and ready your business for the future. Including:
IT’S GOOD TO TECH
You know better than anyone how to give your clients a 5-star experience when they walk through your door. But in an industry flooded with choice, there’s more to be done beyond the salon to enhance their journey. Hear why it all starts online, from Dorothy Constantino, former head of partner engagement at Treatwell and Andrew Barton, creative and communications director at Headmasters.
OUR DIGITAL STORIES
Get a real sense of the power and benefits of digital in practice, through a trio of case studies delivered by Traci Witherington (The Glamour Garage), Claire Martin (cLHAIR and Gro London) and Dawn Montgomery (Gatsby & Miller).
THE BIG DIGITAL DEBATE
A live panel session exploring the online vista for salons and self-employed hair professionals. Panellists include: Ali Abdullah,product manager at Treatwell, Leah Hayden Cassidy, men’s hair stylist, global educator and owner of Unit8 by Hayden, Lacey Hunter-Felton, co-founder of Hunter Collective, Katie Braden, director and founder of Katie Braden PR Ltd and Jason Crozier, owner of CrozNest.
Salon owner, session stylist, educator, visionary, mentor… Adam Reed’s stellar industry upbringing, exceptional work ethic, extraordinary talent and star-studded CV make him a true hairdressing hero of our time. Taking the opportunity to reflect, and ready to share, don’t miss an exclusive, enlightening and entertaining 60 minutes with one of the most inspiring artists on the planet.
SALON SMART LIVE: ON DEMAND
19 SESSIONS · 8 HOURS OF ADVICE · 12 MONTH ACCESS
£35 plus VAT