THE PROGRAMME

SALON SMART LIVE 2021 | SUNDAY 23 MAY

 

09.30-09.35 WELCOME
Given by Creative HEAD publisher Catherine Handcock 

09.35-09.55 NO HARD FEELINGS
Owner of Cobella in London, Jordanna Cobella, is so passionate about mindfulness and the importance of emotional intelligence in the work she does, she’s written a book about it! Listen and learn as she provides a snapshot of her discoveries and fascinating insight into topics like client connectivity, team trust and self-preservation.

09.55-10.15 IMAGINE THAT
Award-winning salon owners Ricky Walters (Salon64) and Stuart Whitelaw (Mesart) have created successful businesses and built boundary-pushing brands. Sharp, smart and ‘always on’, this dynamic duo shares and compares their out-of-the-box thinking… 

10.15-10.35 CHANGING LANES
Salon team member turned self-employed artist and now co-owner of Humankind Hair, Harriet Stokes is treading new paths, and banking experiences as she goes. In this first-hand account, she shares the pros and cons of working in-salon then versus for herself now, reveals the key learnings that have shaped her new direction and imparts invaluable advice for every salon boss. It’s thought-provoking stuff…

10.35-10.50 POLL FOLLOWED BY BREAK

10.50-11.10 STATE OF THE INDUSTRY 
Salons are back, business is on, so what’s new? Monica Teodoro, general manager of education and professional development at L’Oréal Professional Products Division UKI, unpacks the stats to help you move forward in the right direction.

11.10-11.50 WORKSHOP: SALON SUSTAINABILITY
There is a huge eco-opportunity to transform the professional hair industry by supporting salons moving towards a zero-waste, cyclical model. In this session, learn tips to help you embark on your own Sustainability Journey, with a particular focus on salon waste and recycling, and discuss how – together – we can create a greener future. Hosted by Vanessa Jones, consumer experience director at L’Oréal Professionnel Paris and Fry Taylor from Green Salon Collective.

11.50-12.25 THE GREAT DEBATE: NOW AND NEXT
Following the most extraordinary period on record for the hairdressing industry, a panel of experts discusses and analyses the crucial changes affecting business right now – and what lies ahead. Panellists include Sheila Abrahams, founder of the Freelance Hairdressers’ Association, Richard Lambert, chief executive of the National Hair & Beauty FederationJosh Miller, joint managing director of Charlie Miller, Keith Mellen, director of Anne Veck Ltd and Sophie Webster, partner/manager at Simon Webster Hair.

12.25-12.30 MOST WANTED & THE IT LIST 2021
New categories, new rules, new ways to win! An update on Creative HEAD’s annual competitions to find the stars of salon and session – the educators, innovators, the little guys taking big leaps, the masters of classic cuts, the incredible colour concocters and the bold rule rewriters.

12.30-12.50 POLL FOLLOWED BY BREAK

12.50-14.30 MASTERCLASS MEDLEY
NEW for 2021, saddle up for a series of back-to-back mini masterclasses, giving you flash insight into brilliant ways to do business – better!
12.50-13.10 Treatwell
13.10-13.30 L’Oréal Professionnel Paris
13.30-13.50 Timely
13.50-14.10 Phorest
14.10-14.30 SalonIQ

14.30-14.50 BREAK

14.50-15.30 WORKSHOP: TAKE CONTROL ONLINE
Hairdressing is a visual industry, which is why it’s so important to be seen and discovered by clients, who then go on to book – online. Learn innovative but easy ways to achieve standout, minimise no-shows and provide clients with freedom and flexibility to manage their own appointments. Hosted by Treatwell product managers Renske Pesch and Raul Spilca.

15.30-15.55 TEAM TALK WITH NASHWHITE
Rob White
and Lee Nash-Jones opened the doors of Nashwhite in Coventry in 2010. Three successful salons, a men’s grooming bolthole and a soon-to-launch airstream later, it’s safe to say business is booming. But standing beside the guys is a truly remarkable team, helping to make the magic happen. Cue a five-strong squad, ready to reveal all!

15.55-16.15 POLL THEN BREAK

16.15-17.50 #YOURDIGITALFUTURE
If you’re not already embracing digital technology in business, you’re missing a trick. Tech = progress – and control and efficiency and opportunity and less stress and more bookings and extra time… And SO. MUCH. MORE. But don’t just take our word for it, get stuck into a set of sessions designed to help reboot and ready your business for the future. Including:

16.15-16.35 IT’S GOOD TO TECH – you know better than anyone how to give your clients a 5-star experience when they walk through your door. But in an industry flooded with choice, there’s more to be done beyond the salon to enhance their journey. Hear why it all starts online, from Katrina Ashworth, commercial account manager at Treatwell and Andrew Barton, creative and communications director at Headmasters.

16.35-17.05 OUR DIGITAL STORIES – get a real sense of the power and benefits of digital in practice, through impressive case studies from salons like Gatsby & MillerThe Glamour Garage and Gro London.

17.05-17.40 THE BIG DIGITAL DEBATE – a live panel session exploring the online vista for salons and self-employed hair professionals. Panellists include: Ali Abdullah, product manager at Treatwell, Leah Hayden Cassidymen’s hair stylist, global educator and owner of Unit8 by Hayden, Lacey Hunter-Felton, co-founder of Hunter Collective, Katie Braden, director and founder of Katie Braden PR Ltd and Jason Crozierowner of CrozNest.

17.40-18.00 BREAK

18.00-19.00 #ADAMREEDHAIRARCHIVE
Salon owner, session stylist, educator, visionary, mentor… Adam Reed’s stellar industry upbringing, exceptional work ethic, extraordinary talent and star-studded CV make him a true hairdressing hero of our time. Taking the opportunity to reflect, and ready to share, don’t miss an exclusive, enlightening and entertaining 60 minutes with one of the most inspiring artists on the planet.

19.00 CLOSE

THIS IS NOT A ZOOM
It’s a fully produced virtual event, filmed and live streamed from a London studio by the Creative HEAD team

FEEL THE BUZZ
Conversations, interviews, debates, workshops, masterclasses and more – watch, learn and be inspired!

GET INVOLVED
Chat with presenters and join the discussions, live and in real time through our chat room