ELLENORA DEAN #SalonSmart20

With over 16 years in the industry, Ellenora has worked with many prestigious teams, most recently as first assistant to Adam Reed at Percy & Reed, London, where she was a creative stylist.

A regular on the session scene, she has worked backstage at London Fashion Week, collaborated with global brands and on shows including The X Factor, Britain’s Got Talent and The Brits.

In November 2019, Ellenora, along with fellow Percy & Reed team member Billy Fry, decided the time had come to launch their own enterprise and Fry + Dean was born. Situated on Hackney Road in London, their vision was to build a salon that promotes a culture of wellness, developing a business model that encourages collaboration, fosters creativity and develops future talent.

They join the Salon Smart stage as new business directors, sharing their journey to launch, focus on a culture-led salon and how they intend to breed success.

WEEKEND PASS £295 +VAT
– includes full business programme, champagne reception, three-course dinner with wine and overnight stay with breakfast

WEEKEND PASS DOUBLE DEAL £450 +VAT
– based on two people sharing a double or twin room

DAY PASS £100 +VAT
– Monday business programme only


Salon Smart takes place 29-30 March 2020
at the 4* Park Plaza London Riverbank hotel on London’s South Bank