BILLY FRY #SalonSmart20

Following in the family footsteps (Billy’s mother is the founder of the award-winning Strands Hairdressing salon group in Hampshire), Billy Fry’s hairdressing career began over a decade ago, seeing him rise through the salon ranks, before moving to join the Percy & Reed team in London.

Alongside salon life, he is regularly commissioned as a session stylist, working on editorial shoots, LFW and shows including The X Factor, Britain’s Got Talent and The Brits, plus runs educational workshops and seminars across the UK and Europe.

In November 2019, Billy, along with fellow Percy & Reed team member Ellenora Dean, decided the time had come to launch their own enterprise and Fry + Dean was born. Situated on Hackney Road in London, their vision was to build a salon that promotes a culture of wellness, developing a business model that encourages collaboration, fosters creativity and develops future talent.

They join the Salon Smart stage as new business directors, sharing their journey to launch, focus on a culture-led salon and how they intend to breed success.

WEEKEND PASS £295 +VAT
– includes full business programme, champagne reception, three-course dinner with wine and overnight stay with breakfast

WEEKEND PASS DOUBLE DEAL £450 +VAT
– based on two people sharing a double or twin room

DAY PASS £100 +VAT
– Monday business programme only


Salon Smart takes place 29-30 March 2020
at the 4* Park Plaza London Riverbank hotel on London’s South Bank