LONDON 2020 PROGRAMME

IT'S THE WHOLE BUSINESS PACKAGE!

SALON SMART LONDON 29-30 MARCH 2020

PARK PLAZA LONDON RIVERBANK


SUNDAY 29 MARCH

15:00 WELCOME
Creative HEAD publisher Catherine Handcock opens Salon Smart 2020
15:05 APPRECIATION SOCIETY: WHY MINDFULNESS MATTERS TO YOU AND YOUR BUSINESS
In September 2015, hairdresser Tom Chapman founded The Lions Barber Collective, a charity campaigning for the awareness of mental wellbeing, and later BarberTalks – a programme training hair professionals across the globe in how to identify signs and support the clients in their chairs. On a mindfulness mission, Tom talks about the importance of being aware of the people around you, the advantages of being more open and collaborative, and why staying in the present can have longterm business benefits.
15:25 BRINGING UP A BUSINESS: SUSTAINING BRAND IDENTITY
What is the goal for your business? To progress, to thrive, to provide unbeatable service… But when faced with growth, how can you expand your business without losing sight of its unique personality and values; the very essence of the company that’s delivered success so far? From progressing your strategy to implementing overarching guidelines and mastering marketing, owner of Bad Apple salon group, Gavin Mills reveals how to sustain your brand identity and breed success.
15:45 MISSION LAUNCH: ESTABLISHING A NEW SALON
Experience gained, relationships established, reputation built and a progressive business concept that’s been waiting, ready to be realised… When your career is ready for an exciting new chapter, how do you go from idea to implementation and see your dream salon become a reality? Former stylists at Percy & Reed in London, Ellenora Dean and Billy Fry opened Fry + Dean in London last November with a vision to build a space promoting a culture of wellness, collaboration and creativity. Have they delivered? Let’s hear it!
16:05 THE GREAT DEBATE: PROGRESS
Five experts tackle Salon Smart 2020’s key concept of progress – exploring ways to build and prepare for the future. From staff role transition and personal development to upscaling (or downsizing) and complete modernisation, our panel will debate the key issues, challenges and opportunities for salon owners, and their spaces, today. On the panel:
Leo Bancroft, owner of Leo Bancroft
Elena Lavagni, owner of Neville Hair & Beauty
Anita Rice, co-founder of Buller and Rice
Jordanna Cobella, owner of Cobella
16:50: FREE TIME
18:45 MEET & MIX 
Your chance to speed network with a host of leading industry names. Come armed with your burning questions, grab a glass of fizz and get ready to talk business – this is your personal audience with 2020’s impressive line-up. Hosted by:
Tom Chapman, founder of The Lions Barber Collective
Gavin Mills, owner of Bad Apple
Ellenora Dean and Billy Fry, co-owners of Fry + Dean
Leo Bancroft, owner of Leo Bancroft
Elena Lavagni, owner of Neville Hair & Beauty
Anita Rice, co-founder of Buller and Rice
Jordanna Cobella, owner of Cobella
19:45 DINNER
Enjoy a three-course dinner with wine
21:15 WHAT’S HIS STORY?
Regularly booked on the backstage teams at all four Fashion Weeks and for big brand collaborations with the likes of Chanel, Dior, Balmain Paris and L’Oréal Professionnel, over the last decade Richard Phillipart has honed an exceptional session career while building a booming salon business back in Cheshire. His hair work is beautiful and every image tells a tale… Watch Richard and his team create live on the Salon Smart stage, and learn more about the man behind the magic.
22:15 TO BED/THE BAR
Overnight accommodation with breakfast is included within the Weekend Pass ticket price

BOOK YOUR PLACE!


Please note: details and timings may be subject to change

MONDAY 30 MARCH

07:00 PRIVATE BREAKFAST
Exclusively for Weekend Pass ticket-holders
09:10 WELCOME
Creative HEAD publisher Catherine Handcock opens the Monday programme
09:15 DOUBLE ACT: HOW TO GROW A BUSINESS FROM ONE SALON TO TWO
His background is in session, having worked with publications from ELLE to Dazed and Vice, and music artists like Dua Lipa and Charli XCX. But Sam Burnett is also a successful salon owner and through continuous education and development of his team, he has seen his business thrive – and in 2018 he took the plunge and opened a second salon in Surrey (his first is in London). Hear from Sam about the pros and cons of expansion and the challenges he faced and the plans he put into place to ensure Hare & Bone survived the leap.
09:35 REAL STORIES: THE TRANSFORMATIVE POWER OF CHANGE
With 30 years as a salon owner under his belt, the director of 3∙6∙5 Education, Ken West, has been coaching his industry peers for over a decade and writes a regular column in Creative HEAD. A familiar face on the Salon Smart stage, Ken returns this year to shine a spotlight on salons facing common struggles and revealing the bold moves they made to turn their businesses around.
09:55 TEAM TALK WITH MARK MACIVER AND SLIDERCUTS
Social media sensation Mark Maciver has risen to recognition shaping up a list of high-profile clients from Stormzy and Tinie Tempah to Anthony Joshua and Marvin Humes and collaborations with big brands like Facebook and Nike. But an exceptional aptitude – and passion – for business, together with a tireless work ethic has seen him launch a successful barbershop in London’s Hackney, too. Keen for his shop to be a hub of the community as well as the place to go for razor-sharp styling, Mark is passing on his skills and experiences to his flourishing team while providing education to empower and guide young people looking for direction. Hear all about what makes Team SliderCuts tick in this candid group session.
10:20 SAME BUT DIFFERENT: WHY IT PAYS TO [REALLY] KNOW YOUR CLIENT
As the data and insights director at Treatwell, Europe’s largest health and beauty marketplace, Sarah Vigrass has an expert awareness of the power of data capture in shaping products and services, influencing culture and making sense of customer behaviours. In this enlightening session, learn about the ‘online’ and ‘offline’ client, and discover how real data observations will help you better understand and engage with both.
10.45 #NEWGOALS WORKSHOPS
Get stuck into one of three goal-setting workshops, hosted by a trio of salon and business experts and designed to help you navigate new initiatives and deliver on key objectives, including:
1. Opening a second salon – hosted by Brent Mossop, owner of Bar Hairdressing
2. Revamping your services – hosted by Matt Bartell, managing director at Threads & Co
3. Increasing client loyalty and retention – hosted by Ian Broderick, owner of CV Hair
Choose your focus, sign-up (first come, first served)* and bespoke advice and guidance awaits.
11:30 TEA, COFFEE, CAKE
Tea, coffee and cake is served
11.45 WONDER WOMEN
Two brilliant business women come together to deliver their individual insight and expertise on key areas of business in a brand new Salon Smart 20 session! Hear from Mayfive’s Katie Allan and STIL’s Christel Barron-Hough on how they are carving a niche and doing things their way!
12.05 Session to be announced…
12:30 THE WORKING LUNCH
Enjoy 90 minutes of business networking with leading hair and business brands, including: L’Oréal Professionnel, Treatwell, HairdreamsMutu, Phorest, Prostyles, Salon IQ, Timely and 3·6·5 Education. And we’ve got a hot lunch at the ready – so don’t forget to eat!
14:00 THINK TANK
A chance to have your burning business issues solved by a panel of industry experts in this live Q&A session. On the panel:
Mark Woolley, founder of Electric
Elena Tayleur, founder of Linnaean
Gina Conway, founder of Gina Conway Salons and Spas
Giorgia Rossi, chief operating officer of Treatwell
Simon Harris, founder of My Salon Manager
14.45 WORKSHOP
To be announced…
15:30 ADVENTURES IN KENNALAND
Sit down and strap in as we meet the Captain of the Kennaland ship. A global session career working with Gigi Hadid, brands like Maybelline and ghd, publications including Vogue and Harper’s Bazaar,  two successful salons in London and New York and over 14 years of creativity and innovation…we get Kenna on the couch for the inside scoop.
16:05 EVENT CLOSE

BOOK YOUR PLACE!


Please note: details and timings may be subject to change
*You will be contacted by Salon Smart in advance of the event to request your preferred #NEWGOALS workshop