Seven months on, what impact has winning a Most Wanted Award had for our 2017 champions? We spoke to a few to find out…
JONATHAN ANDREW – MALE GROOMING SPECIALIST
Winning a Most Wanted award has easily been the biggest achievement of my career and the impact it has had has been huge. Scooping Male Grooming Expert has offered me so many opportunities outside of the salon; working with brands, educating around the country and showcasing my work on so many different stages at shows and events. In salon, it has really boosted my male clientele significantly and for my existing clients it has made them feel that bit extra special. I have so many things coming up in 2018 which my award has played a massive role in providing and I can’t wait to share it all with you. If you are unsure about entering, don’t question it!! Do it now, you have nothing to lose and an unbelievable amount to gain.
ABBY & KARLY WHITTAKER – AWARD FOR INNOVATION
Don’t underestimate the value an award can give your business, especially one that comes from your industry’s leading and highly acclaimed awards! It instantly gives your brand trust and interest. Winning Award for Innovation has helped and encouraged us to re-visit previous ‘No thank yous’ and enabled us to re-introduce ourselves as the award winning SCRUN. One of the biggest doors it helped to open following a NO was Boots retailers! The point of difference we have found between winning the Most Wanted award compared to others, is the follow through and support to maximise your exposure. Within 24 hours we had a press release, image worked out for us and the memories of the epic night, it’s a definite must!
MATTHEW CURTIS – BEST NEW SALON
Winning a Most Wanted award created a real presence for our London Salon shortly after launching. It felt great to be acknowledged for the hard work we put in to building our brand and winning Best New Salon only a short time after opening, gave us something to shout about and really encouraged clients to come see what the fuss was all about.”
JAYNE PRIGENT, JAS HAIR GROUP – BEST LOCAL SALON
It’s been our third win for Best Local Salon. It has been amazing, and now somewhat sad, on reflection, as we can’t enter the category again! The Creative HEAD family are so helpful in giving you profile within the industry and winning is great for attracting and retaining team members as they want to also be part of a winning team.
Since winning we have been asked to judge local business awards (great profile for us). Our highlight has to be being asked to present in Moscow to the Russian Hairdressing Federation!
We opened for business nearly 28 years ago and have had many highs and lows over that time. Entering the Most Wanted awards has been incredibly motivating to me and my team. And has undoubtedly helped in our business growth over a 6-year period.
HARI EFTHYMIADES, CUT & GRIND – BEST SALON TEAM
Winning Best Salon Team has opened doors in a number of ways; most noticeably allowing us to network with different sections of the industry and more importantly, creating that validation among ourselves as a company. It has also been a great motivational tool for the barbers as they continue to grow – not to mention it has been very cool receiving gifts and warm praise from our loyal clients along the way.