Let’s get together: The Most Wanted 2021 Grand Final


We all know the difference between going out and going out-out. And you will definitely need a lie-in the morning after the Most Wanted & The It List Grand Final, taking place in London on Monday 6 September.

This epic night of hairdressing celebration (and socialising) always sees a jaw-dropping mix of hair and fashion VIPs assembling from across the UK and Ireland to witness the crowning of the Most Wanted winners. The cocktails flow. The looks are killa. The dance moves are awesome. This is an industry that knows how to party!

And even when Covid-19 meant we had to stay in-in, it didn’t stop the 2020 Grand Final magic – we simply streamed it live from London’s Printworks, setting screens alight with exclusive live performances, behind-the-scenes action and a VERY special guest appearance from the one-and-only Anthony Turner.

Wherever we hold it (past venues have included The Natural History Museum, Printworks and Tate Modern) and whoever hosts it (Katherine Ryan, Jimmy Carr, Jack Whitehall and the unforgettable Keith Lemon have all done the honours previously), the Most Wanted 2021 Grand Final will be an important and much-anticipated opportunity to celebrate this year’s hairdressing talents – and for a wonderful coming together of our extraordinary industry. 

To get a taste of what’s to come, take a moment to re-live all the best bits from the 2019 Grand Final. Four minutes that will remind you of what we’ve been missing – and can’t wait to have again. 

MOST WANTED 2021 / DATES & DEADLINES

Competition closes: 5pm, Monday 14 June
Judging day: Monday 5 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk or call +44(0)1434 610940


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