MOST WANTED 2021 – A COMING OF AGE

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Creative HEAD’s Most Wanted awards are 21 years old in 2021.
Time to shake things up a little!

Most Wanted 2021 is set to be everything a big birthday should be: a celebration of what’s gone before, but also a look to the future and who – or what – is coming next.

And just as the pandemic reshaped so much of our industry over the past 12 months, so our competition continues to adapt and evolve.

In 2021 we will once again be looking for the most exciting, progressive and game-changing talents in UK and Irish hairdressing, with entries judged by an array of experts from inside the industry and beyond, including journalists from leading publications, talent scouts from top international agencies, fashion designers, directors of photography and film, entrepreneurs and, of course, the names behind the UK and Ireland’s most outstanding salon businesses. At stake: highly prized Most Wanted trophies, gifts galore from the competition’s generous sponsors – and a platform like no other to boost your profile.

But we’ve also introduced some changes this year,
so what’s new?

All entries will be digital in 2021

Following a successful trial at last year’s judging, entries to all Most Wanted categories in 2021 will be digital. This is great news, because it keeps the cost of entering to a minimum (no trips to the Post Office, no couriers, no SAEs required)! Full details of the new entry process can be found here.

A new category

Hairdressing is an industry that never stands still – and we’re moving forward with you! A re-vamped award line-up for 2021, with 13 categories covering the spectrum of creative skill and business brilliance, now includes the brand-new Texture Expert and Sustainability Hero awards, giving you even more opportunity to get involved with this epic competition!

An extended timeframe

Normally, Most Wanted entries must contain work created during the 12 months leading up to the entry deadline. However, because of the restrictions in place during the Covid-19 pandemic – salons closed, shoots and shows cancelled – we are extending the timeframe so that you can include work created as far back as June 2019.

Grand Final on Monday 6 September 2021

We’ll crown our Most Wanted 2021 winners at the spectacular Grand Final (a night to blow all other hair parties out of the water) on Monday 6 September 2021 against the backdrop of a brilliant London venue, hundreds star-studded guests, copious cocktails and the thunderous sound of an industry cheering on its exceptional talents. Trust us, you won’t want to miss a thing.

MOST WANTED 2021 / DATES & DEADLINES

Competition closes: 5pm, Monday 14 June
Judging day: Monday 5 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk or call +44(0)1434 610940


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