Most Wanted 2021 – we are go!

Most Wanted awards 2021 animation

It’s been a year like few others, but in a world on its knees come the people determined to make a difference. And at Creative HEAD’s 2021 Most Wanted awards, in our 21st year, we have an opportunity to celebrate the people who, during one of the most difficult periods in UK and Irish hairdressing, continued to break boundaries, tackle the big issues, expand our minds, drop our jaws and accomplish tremendous feats of creativity. Most Wanted is ready to salute you!

And because everything changed during the past 12 months, so our 2021 competition has been updated and refreshed, ready to embrace a brand-new era in our industry. So, what’s new?

All entries will be digital in 2021

Yes, for the first time all entries will be digital-only in 2021, keeping costs to a minimum and allowing you to get really creative! In certain categories you can add a video, to really bring your entry to life. 

An extended timeframe

Normally, Most Wanted entries must contain work created during the 12 months leading up to the entry deadline. However, because of the restrictions in place during the Covid-19 pandemic, we are extending the timeframe so that you can include work created as far back as June 2019.

A new category

Hairdressing is an industry that never stands still – and we’re moving forward with you! A re-vamped award line-up for 2021, with 13 categories covering the spectrum of creative skill and business brilliance, now includes the brand-new Texture Expert and Sustainability Hero awards, giving you even more opportunity to get involved with this epic competition!

Grand Final on Monday 6 September 2021

One thing doesn’t change, however. On Monday 6 September our Most Wanted winners will be crowned at a spectacular Grand Final that’s the most anticipated night of the hairdressing calendar. Once again we’ll be pulling out ALL the stops, with a jaw-dropping venue, celebrity host, delicious feast, non-stop drinks – and those 13 coveted Most Wanted trophies being handed out in front of the most glamorous audience possible (namely, the elite of hair and fashion, dressed up to the nines and cheering on its exceptional new talents as they make their way up to the stage). Want to be part of that? Choose your category and get entering!

MOST WANTED 2021 / DATES & DEADLINES

Competition closes: 5pm, Monday 14 June
Judging day: Monday 5 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk or call +44(0)1434 610940

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