#WithAvedaICan… Macey from Seckingtons reveals all


Colourist Macey Butcher, from Seckingtons, has a career spanning more than 15 years. Her high level of knowledge and experience within the industry allows her to offer all her guests a quality service with beautiful colour results. Here, she reveals how Aveda helps her grow her business, build guest loyalty and achieve her dreams.

#WithAvedaICan… provide guests with high-quality, sustainable products
“Aveda was really the only choice for us, because the products are so good. Our relationship with the brand initially began with our owner using Aveda skincare as it was the only thing that didn’t react to his skin. From this it grew to using the bodycare and then the haircare.”

#WithAvedaICan… know exactly what I’m offering guests
“We love that it is natural. We know exactly what we are putting on our guests’ skin and their hair. It is so important to know what you are using and that it is natural.”

#WithAvedaICan… be inspired by the brand’s amazing events
“It’s so important to take my team inspiring events, such as Aveda Master Jam. It’s great for them to experience a different city and to be inspired by all the artists there. It’s a big thing for our team and they bring all that creativity back to the salon. It’s a life-changing experience for them.”

#WithAvedaICan… grow my clientele
“A lot of our guests come to us because they have been recommended by other friends. Our salon appeals to potential guests because we’re an Aveda salon. It’s such a well-known brand.”

#WithAvedaICan… educate and inspire my team
“The courses that are available from Aveda are unlike any other brands and are suited to every single one of my team members, from my apprentices to my receptionist and my art directors.”

#WithAvedaICan… grow our colour business
“The colour is almost completely natural and we can create any colour, making it really versatile, while being good for the condition of the hair. We know that guests won’t go anywhere else, because other brands can’t achieve the same results.