WEDNESDAY, SEPTEMBER 27 2017
The Big Hair Do is all about getting people excited about your salon, your team and the services you offer. We want to help you showcase all that stylists and colourists can do to make women look, and feel, like a million dollars.
Aside from the fizz and fun, the Big Hair Do is also a serious revenue-building opportunity. With many salons making their Big Hair Do an annual event, it’s fast becoming a key business-driver within the UK hairdressing industry – bringing new clients through salon doors, boosting enthusiasm and bolstering loyalty in existing customers, racking up retail sales, and gaining salons valuable coverage in their local press.
The fact that the Big Hair Do set up allows participants to adapt the evening to suit their salon needs and local audience (and it is backed by the massive reach Creative HEAD and Layered have as publications), makes it an invaluable addition to your client sourcing strategy.
But don’t just take our word for it. Here’s what some of the salons who are already planning their third annual Big Hair Do have to say…
“In just a couple of hours at our Big Hair Do events we usually take more than £2,000 on retail plus additional client bookings,” explains Katie Katon, company director at George’s Hairdressing in Leicester – Big Hair Do participant in 2016 and 2015 and the current holder of the Most Wanted Best Local Salon award. “We also love taking part! It creates great press for us locally and nationally and the name ‘the Big Hair Do’ is becoming recognised by our clients too.”
“Doing the Big Hair Do over the past two years has been a big boost for our reputation,” says Rachael Lomax, owner of Serenity Hair Design and Beauty. “The team found being part of the event inspiring, exciting and they were very creative. It stirred up interest in our town and we got new clients through our existing ones.”
“One of our clients was so overwhelmed by the evening, saying we gave her more in her goody bag than she’d ever got for Christmas,” adds Pauline Howe, managing director at Strands Hairdressing, who has also taken part in all Big Hair Do events to date. “We were the talk of her gardening club for months and we now have three of her friends as new clients!”
Big Hair Do registration costs just £75, and all participating salons will receive:
- A Big Hair Do guide, crammed with ideas on how to make the event a success
- Posters to advertise their event
- Team badges and 50 branded goody bags to fill
- A listing on consumer hair website Layered with a link to their salon website
- Huge social media exposure throughout the night
Coverage of all the glamorous goings-on will also appear across Creative HEAD and Layered’s social media accounts, online here at creativeheadmag.com and on layeredonline.com, and in Creative HEAD’s Christmas issue. So what are you waiting for?