“I wanted to express women’s purity and softness, while adding a girlish atmosphere with shades of pale pink,” said Shogo of the collection. Designed to show the transparency of the hair, the colours are fluid and the cuts simple and strong, but every single piece of hair has been styled to sit slightly curved to express the softness of the hair’s texture.

Hair: Shogo Ideguchi at Fabric Salon, Japan
Make-Up: Hannah Davies
Photography: John Rawson
Styling: Marika Page