The results from the second ever Midlands L’Oréal Colour Trophy Backstage Live event are in…

The L’Oréal Colour Trophy Backstage Live events returned to Birmingham last night (April 12), as competitors battled it out in the 2017 Midlands regional heat.

The judging panel – including Sophia Hilton (Not Another Salon), Jamie Stevens and Trevor Sorbie –  assessed the entries and selected the following salons as grand finalists:

L’Oréal Colour Trophy – Women’s Image Award
Nashwhite, Leamington Spa
Royston Blythe, Wolverhampton
Hazel & Haydn, Birmingham
Love the salon, Gloucester

L’Oréal Colour Trophy Men’s Image Award
Abacus, Bewdley
The Burdes Nest, Gloucester

L’Oréal Colour Trophy STAR Award
(for an individual colourist aged between 18 – 24)
Chloe Heath-Byard, Reds Hair Company

The next stop on the Backstage Live Tour is Belfast’s Europa Hotel, where salons will compete in the Northern Irish leg of the competition on April 18. Good luck to all those taking part, and we’ll bring you news of the next batch of salons who’ll be joining us in London after the Easter break!

Check out the winning looks from all the heats so far at and keep up with the competition action throughout the regional tour by following @lorealprouk and the hashtag #LCT17 on Facebook, Instagram and Twitter.