Braid bars, blow-dries, styling stations, product testing, colour consultations, cake, charity raffles, retail offers, selfies, bubbles… and much, much more! Back for a third triumphant year, the Big Hair Do (in association with Layered) took 100 UK salons by storm on September 27, packing tonnes of fun into one glittering evening.
Businesses from Aberdeen to Axeminster spruced up their stations and threw open their doors for a unique “experience” evening, designed to show the Great British public just how amazing our salons and the talented staff who run them are.
Events across the land saw stylists raising funds for charity, reinforcing their connection to the local community, and of course, sharing their knowledge. As well as demonstrating styling tool techniques, dispensing hair hacks, discussing the latest trends and solving hair dilemmas, some staff even managed to lure those who had not set foot in a salon for 25 years back into the fray… AND booked them in for future appointments!
Complimentary Cava, canapés, cocktails and mountains of branded cupcakes helped create a party atmosphere, but this year, salons really did go all-out with gorgeous decor to ensure clients took plenty of snaps to show off their glam looks from the night. Rapunzel and her tower made an appearance in Ruislip, clients were clamouring for the custom t-shirts on show in Cambridgeshire, buff butlers waited on guests in Surrey, and a Spice Girls soundtrack had staff and clients boogying with bunches of branded balloons in Bromley.
All the Big Hair Do action was captured and publicised via the #bighairdo hashtag on social media, with dozens of pictures, Boomerangs, video clips and Stories being posted every minute. As a result, our notifications could barely keep up, we trended on Twitter for the third year running and even caught the eye of comedian Omid Djalili!
— Omid Djalili (@omid9) September 27, 2017
At the end of the night, guests went home with great hair, an even greater appreciation of their local salon, and treat-laden goodie bags. Generous donations from the night’s sponsors – Hot Tools Professional and KMS – included styling tools, hair care ranges, new product samples and gift sets, with many businesses also providing a booking discount for each attendee.