There’s no doubt about it, grooming is having a bit of a moment. No longer content to have just the ‘short, back and sides’, men nowadays want an experience. They want to feel taken care of and are willing to pay for it.
Aveda, in partnership with Creative HEAD, gave one lucky barber the opportunity to truly maximise on this trend by offering the chance to win a makeover for their barbershop.
The brand wanted to partner with a salon professional who shared its vision for the future, is passionate about their barbershop and wanted to grow and develop a profitable, sustainable business.
Why? Because the sustainable brand is dedicated to sharing the successful Aveda barbershop model, which is focused on the experience and, in turn, helping barbers grow transactions, loyalty and retail sales.
As a holistic haircare brand, Aveda can give your salon the opportunity to offer male guests a truly unforgettable experience that is more than just a haircut – a remarkable selling point few others can offer. You will have a dedicated Salon Development Partner to create a unique business support programme that will help you to accelerate growth, alongside complimentary educational courses at the Aveda Academy; it’s like having a management consultant with industry expertise, but for free!
And let’s not forget the feel-good factor of partnering with Aveda. Aveda cares for the world, from the products it makes to the ways in which it gives back to society, partnering with non-profit organisations whose work supports its commitment to social and environmental improvement.
So who was the lucky barber that won? Which barbershop enjoyed a completely new look? Click HERE to find out!