“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

“I LOVE DOING HAIR ON CLIENTS BUT CAN’T HANDLE TRADITIONAL SALONS” – ASHLEIGH HODGES ON THE GENESIS OF MASH CREATIVE STUDIO

The Hackney-based space is now open for creatives, with sustainability at its core.

Ashleigh Hodges

Ashleigh Hodges

Ashleigh Hodges keeps a lot of plates spinning. There’s her role as a global colour ambassador for Davines, her session work as part of the Hairdotcom team and her ever-expanding involvement with the Fellowship for British Hairdressing. Now, she’s opened her own space as well as unveiling her own education. Ashleigh talks us through the key ingredients to her Mash… 

What’s the aim of Mash Creative Studio?  
To offer a sustainable, calm and creative space for hair professionals and beyond. I work in so many areas of our industry – from flying around the world on campaign shoots, teaching or working on TV – so I wanted to create a space to bring my creative community together. Being a former photographic studio, it was perfect to create a multi-functional space for creatives. I love doing hair on my clients but can’t handle being in traditional salons – so much noise and stimuli for this autistic girl. I wanted to create a space that offers a calm environment for both hairdresser and client, with sustainability at the forefront.  

What’s on offer at Mash? 
We offer the space for photoshoots, seminars, education, intimate events, chair rental and more. If you’re trying to make the world a better place, we have the creative space for you to do just that. 

Talk us through the design concept… 
Sustainability was at the forefront of our design. Working with the motto “the world doesn’t need more stuff” made us think outside the box creatively when it came to interior design. All the furniture has been sourced second-hand from markets or flea markets, the House of Hackney feature wallpaper and soft furnishings were sourced from a sample sale. My aim was to curate a beautiful canvas for people and brands to be able to make their own mark when renting out, while keeping our own signature character.  

How will you be marketing your space to collaborators?  
We have created beautiful brochures about the space that are sent out to everyone on our mailing list. Authentic marketing is my aim, reaching out to people personally and helping to shape their creative ideas into reality. East London is a hub of creativity so connecting with others within the community is paramount. Curated social media posts, and working with those within our growing community to spread the word and benefit from that. 

Mash Creative Studio
Mash Creative Studio

What advice do you have for independent stylists looking for a working space?   
Find the space that’s right for you. Test a few out, try them on for size before you settle down. You will know if it’s right within the first hour. There are so many great work spaces out there depending on your professional needs. Look at your business and find the right one that aligns with it. Think of it as a long-term brand collaboration; you want to make sure your two brands lift each other up.  

What are your future plans?  
So many things! My brain never rests. I already have more plans for Mash Creative in the pipeline, and with the launch of my new academy there’s lots coming there too. And to top it off, I’m about to become the Fellowship for British Hairdressing’s youngest ever president. I’m ready to shake things up for sure! 

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TARIQ HOWES’ MODERN MOHAWK CAUSED A SCENE

TARIQ HOWES’ MODERN MOHAWK CAUSED A SCENE

TARIQ HOWES' MODERN MOHAWK CAUSED A SCENE

A twist on a styling staple, Tariq Howes combined early noughties nostalgia with ‘footballer craze’ energy to deliver an evolution of the classic mohawk at The Coterie: In Session, held in Manchester in October 2022. Presented first to a live audience, Tariq’s take on the iconic style is as fresh today as it was then. 

A Creative HEAD event in partnership with BaByliss PRO, hosted by George Driver, formerly of Elle UK.

Hair: Tariq Howes
Make-up: Lou Pye
Fashion: Sonia Genders assisted by Gee Stanley
Model: Andre Hassan
Videography: Black Rock Creative
Photography: Ema Crompton
Production: The Creative Partnerships division at Creative HEAD
Venue: fivefourstudios 

Tariq Howes The Coterie: In Session Manchester
The Coterie: In Session Manchester Tariq Howes
The Coterie: In Session Manchester Tariq Howes

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THE 3 BIGGEST BLONDE MISTAKES THAT COLOURISTS MAKE

THE 3 BIGGEST BLONDE MISTAKES THAT COLOURISTS MAKE

THE 3 BIGGEST BLONDE MISTAKES THAT COLOURISTS MAKE

Tia Lambourn – founder of Bay Studios in Derby and both Tia Lambourn Education and The Blonding Bible online platform AND a Redken Advocate – knows what NOT to do when blonding a client! These are the mistakes to avoid

Tia Lambourn

MISTAKE 1 – Rinsing too early

The bleach is on and you’re panicking: ‘I’m using a blue bleach, and it looks like it’s ready to come off’. What ends up happening is that the hair’s quite yellow underneath. What I usually recommend in my education and Blonding Bible classes is to take out a tiny strand of hair from the foil and do an elasticity test, instead of just judging it visually. You can then feel if it’s ready to come off. If it has started to feel a bit stringy, then that can also save you from breakage. That has saved me in the past, when I’ve thought: ‘this needs another 20 minutes’.

I’ve been in the middle of a colour correction where the hair looks orange, and I’ve pulled on it, I’ve felt that it’s got a little bit of give, and I know I need to take it off now.

MISTAKE 2 – Ignoring the clear

When it comes to glossing, not everyone utilises the clear. The most used ‘colour’ in my salon is the clear! Sometimes the hair lifts so perfectly that what you’re going to end up doing is almost making it look slightly muddy, or a bit heavy, or when there’s a lot of pigment in the hair, it makes it appear darker. So, if you do have a client who wants to be mega blonde, and you’ve managed to lift them to a really nice level 11, you want to gloss with your chosen shade and the same amount of clear – go half and half. In some scenarios, I’ll even do three-quarters clear, one-quarter of the chosen shade.

MISTAKE 3 – Using ash toners for a bright finish

Ash was a big trend, everyone wanted to be an icy blonde or platinum, but for really bright blondes, I’m always reaching for the warmer shades. A lot of the time you have a client who wants to be mega blonde, but they want to be ashy, so colourists will mix up an ash toner. But if you think of a white cloud compared to a grey cloud, the grey cloud has more ash in it… and it looks darker. With a blonde tone that’s more ashy, it’s going to appear slightly more dull. It’s not actually dull, it’s just got a heavy amount of pigment in there, so it’s going to appear that way because it’s not going to reflect the light so much. You can do a mix of warm and ash so that it is not golden, but it’s not super ashy. It’s more of a creamy milky blonde, then you get the best of both worlds.

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