You know how hard it is to win loyal clients and increasingly they are looking for much more than a cut and blow-dry – they want an experience, with a name they can trust who delivers what they want. And with the growing interest in wellbeing and environmental responsibility, clients are more discerning than ever.
This is where Aveda can truly make a difference to your salon business, and your clients’ loyalty! The brand’s mission is to care for the world, from the products it makes to the ways in which it gives back to society.
From responsible packaging that’s beautiful and premium-looking to pioneering naturally-derived hair colour,* Aveda can offer your salon a unique point of difference – how many other brands can truly say that?
If that wasn’t enough, the business support Aveda offers is second to none. “As experts in retail, we know it’s vital to create an experiential buying environment, which focuses on your guests, not a selling environment,” explains Darren Potter, general manager for Aveda UK & Ireland. “It’s essential to create a sensory experience for your guests if you want them to engage with your brand in as many ways as possible.”
Aveda brought its incredible know-how to its partnership with The Egg, designing a breathtaking city retreat that stands apart from the rest of the high street and delivers a luxurious and relaxing experience to clients.
“We wanted to create a unique environment that grabs the attention of clients and passersby alike,” adds Darren. “The living wall and Mr Chakra statue (pictured left) certainly achieve this, while expressing our brand philosophy – connecting beauty, environment and wellbeing.”