Sinead Kelly London triumph again at the first International L’Oréal Professionnel Style & Colour Trophy

Sinead Kelly London’s winning streak continued this week, as Sara Bergantini walked away with the International L’Oréal Professionnel Young Talent Award at the first ever International L’Oréal Professionel Style & Colour Trophy.

Held at the Meo Arena in Lisbon, Portugal in front of an audience of over 2,000 hairdressers from 65 countries, Sara scooped the grand prize with her sleek navy bob, created in partnership with fellow Sinead Kelly London Stylist Vasilios Mikellides.

An international jury of top hair experts – Heath Grout from the USA, Harumi Iwakami from Kakimoto Arms Japan, Sally & Jamie Brooks of Brooks & Brooks UK, and Cecile Piel-Benson, International Technical Director, L’Oréal Professional Product – selected Sara as the overall winner from a pool featuring the Argentinian, Canadian, Colombian, Czech Rep & Slovakian, Great British, Hungarian, Indonesian, Irish, Korean, New Zealand, Polish, Mexican, and Taiwanese national champions.

Extended beyond colour for the first time this year, the International L’Oréal Professionel Style & Colour Trophy took place during the L’Oréal Professionnel Business Forum, and was a huge opportunity for all the participating teams to show their work to a global audience of fellow hairdressers and industry professionals.