Shape the blow-dry your clients want… and WIN!

We ALL know the power of a good blow-dry, and for women aged between 18 and 34 (60 per cent of whom have hair below their shoulders*), it can transform their week. These women regularly visit the salon, but despite their love for their long hair, they struggle with the damage caused by daily blow-drys and heat styling.

If you told them you had the one product that could help them achieve the blow-dry of their dreams – every day – while also providing much-needed protection, they’d love you forever more.

EIMI Shape Me by Wella Professionals is the product your clients need in their lives:

  • Caring ingredients make hair easy to comb and workable when applied on wet hair
  • Memorising polymers provide immediate texture and long-lasting hold for up to 48 hours
  • Heat-activated technology makes hair more pliable to help shape or blow-dry hair the way clients want it, providing long-lasting style
  • Anti-frizz technology and fights the effects of humidity
  • Protects hair from heated tools

Not only will EIMI Shape Me boost your retail revenue (after all, what client wouldn’t want to take home a product that promises a salon-worthy blow-dry every day?), but by adding it to your in-salon blow-dry services, your clients will keep coming back for more as they notice the difference between a standard salon blow-dry and a EIMI Shape Me blow-dry.


Post your beautiful blow-dry pics on Instagram using #ShapeMe and tagging @creativeheadmag, and the top 50 entries will win a surprise personalised treat plus two EIMI Shape Me product samples for the winning stylist and their client! Remember to include your name and the client’s name when you post your photo. The winning looks will also be showcased here on, so get snapping!