Daniel Rymer Male Grooming has won a barbershop overhaul courtesy of Aveda, alongside top-notch education and support. We reveal where Daniel hopes his partnership with the holistic haircare brand will take him…
It’s not often the chance to win a makeover from a major brand like Aveda comes along – and the sheer scale of entries we received for our competition, in conjunction with the brand, was overwhelming. Aveda then had the difficult task of choosing a winner. It wanted a partner who shared its vision for the future, keen to grow and develop a profitable, sustainable business. It found its match in Daniel Rymer Male Grooming in Bristol.
When owner Daniel found out he’d won, he was overjoyed and maybe just a little bit panicked, as he explained: “The barbershop’s been my baby and it was hard to think everything I had built would change.”
Fortunately, Aveda soon put his mind to rest as the makeover and new partnership would very much be a collaborative one. Aveda was keen to help Daniel make the most of his barbershop while keeping the overall feel of the space he had worked so hard on.
“Aveda has been great support so far, reassuring me that there is nothing to panic about,” he says. “The brand has involved me in every step of the way. I feel we have got the look of the shop just right.”
But what part of the makeover does Daniel think has had the most impact? “It’s got to be the new lighting,” he enthuses. “I didn’t realise how poor it was before as we had got used to the old lights, particularly around the retail area. The products really stand out and look great.”
Alongside the makeover, Daniel is most looking forward to garnering access to the Aveda education courses and the team has already spent two days in London with Aveda’s master barber, Stel Nicolaou, on a men’s core cutting course. “The training was exactly what I wanted for my team to help push and challenge them,” says Daniel.
He’s also excited to finally share Aveda’s products with his clients, after sampling them for months. “Clients have loved the products and I can’t wait to finally have them on sale,” Daniel adds. “I’m so happy to feel a part of something and my team and I all look forward to growing with the brand.”
Hannah Dixon, marketing manager for Aveda UK and Ireland, adds: “We’re so proud and excited to be working with Daniel Rymer, he is a perfect fit with Aveda Men. Our digital and social marketing business training is already inspiring his team and attracting new clients.”