NIOXIN: How it all began…


NIOXIN began with one woman’s wish: to make people feel good about themselves. Inspired by her own experience, Eva Graham made it her life’s mission to help men and women keep their hair.

Eva grew up an only child in the mountains of North West Carolina where nature was her playmate. She made perfume from rose petals, potions from roots and herbs, developing an instinctive understanding of the healing power of plants.

One day, Eva’s father turned to her and said ‘if only someone could find a way to stop a man losing his hair’ and the seed was sown.

That seed grew when Eva lost half of her own hair after giving birth. She began to cultivate a new approach to healthy hair, starting with the scalp. Following extensive research, Eva realised that ‘the scalp is simply an extension of the face: it needs gentle ingredients to breathe and function correctly’. With that idea and $500, Eva set to work. She started experimenting with herbs and botanicals at home, teaming up with biologists, chemists, pharmacologists and hairdressers to create a revolutionary skin care company for hair.

Today, NIOXIN is sold in more than 30 countries and is the number one selling salon brand for thinning hair.

To find out more about NIOXIN’s heritage, click HERE.