YOUTH: L’Oréal Professionnel ID Artists enjoy a trip to Barcelona

Sun, sea and a sensational line-up of guest artists were the order of the day when the L’Oréal Professionnel ID Artists enjoyed a three-day international education trip. The L’Oréal Academia, Barcelona was the stunning venue for 63 ID Artists who were all there to prepare for the L’Oréal Colour Trophy Backstage Live Tour, which kicked off this month visiting 10 cities in the UK and Republic of Ireland.

After a glamorous reception in Barcelona, the ID Artists were educated on the S/S17 catwalk trends by Paola Fattorusso-Pinto, Michelle Farmer and Jamie Benny of the Rush Artistic Team.

On the second day, the ID Artists were given a preview of L’Oréal Professionnel’s new #COLORFULHAIR, before L’Oréal Professionnel education director, Darren Oram, provided some key insights into the current market.

Stuart Chapman, ID Artist project manager, said: “Talented guest artists from Rush, our beautiful Barcelona Academia and 63 passionate ID Artists all combined to make this a very memorable trip as we fully prepare the ID Artists for their presentations at the L’Oréal Professionnel Colour Trophy Backstage Live Tour.”

Tickets for the Backstage Live Tour are still available to buy online for £15 at www.lorealcolourtrophy.com/tickets
Follow the competition on Instagram, Facebook, Twitter: @lorealprouk #LCT17 

The ID Artist programme from L’Oréal Professionnel has one goal – to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched more than 14 years ago and inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals. Once you are an ID Artist you will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

There are two paths to choose from when auditioning to become an ID Artist (you can only audition for one of the chosen paths): Session & Cutting and Artistic Colour.

Aimed at: Young hairdressers with a creative passion looking to learn about the latest cutting and styling, colour techniques, and the latest L’Oréal Professionnel seasonal trends coached by the industry’s biggest names.

Duration: The programme lasts two years and includes 14 days of inspirational education and unique hairdressing opportunities.

For more information on how to enter and when the next audition dates are, contact your account manager or call 0208 762 4463