INOA was the first 100 per cent ammonia-free odourless permanent colourant with Oil Delivery System technology by L’Oréal Professionnel and now the brand has gone and trumped themselves with INOA UltraBlond – the first ever high lift blonde ammonia-free hair colour.
It used to be that ammonia was a vital ingredient in achieving great high lift permanent colour results, however, thanks to L’Oréal Professionnel ODS2 technology, the same performance and results can be achieved as ammonia-based colourants. This breakthrough formulation is an oil base that drives the colourant into the heart of the fibre, without the need for ammonia and making it kinder to hair and more comfortable for scalps.
It really is a revolution in hair colouring (some may even say a miracle), offering a perfectly neutralised colour result with the perfect level of toning to achieve an ultra-clean blonde with not a brassy hue in sight!
Boasting seven new shades to INOA’s existing 111, INOA UltraBlonde makes the once unattainable attainable, meaning that even dark brunettes can finally achieve beautiful, natural-looking blonde locks without the damage of bleach.