On Monday 2 October, ghd set out to demonstrate the infinite possibilities of their new Nocturne range by styling through the night in a remarkable 12-hour shoot at super-cool London venue the Crossrail Place Roof Gardens in Canary Wharf.
Watch the behind the scenes video here
It was an epic creative challenge: ten talented stylists were each assigned a model, then given 12 hours to create ten different looks – resulting in an incredible 100 images produced overnight. With no basins and limited time, the stylists were able to maximise ghd’s kind-to-hair technology and optimum temperature to style, style and style again.
The results – from punk ponies and knotted mohawks to textured waves and beautifully breezy curls – showcased Nocturne’s limitless style to perfection, all produced against the clock and captured by photographer Jack Eames as inky night sky gave way to dazzling morning sunrise.
And as the team worked, a Facebook livestream united the British contingent with a simultaneous event in Sydney, Australia. No wonder Instagram erupted with #ghdnocturne shots showcasing the action as it happened!