Top 10 tips for male grooming from Ken West

1) Define your market, traditional or aspirational

2) Aspirational will pay higher prices

3) Appointment only clients will pay more

4) Appointment only clients expect more

5) Ensure barbering skills are the highest possible

6) Be experts in scissor over comb as well as clipper work

7) Use and sell bespoke, professional only male grooming products

8) Create a spotless and unique environment

9) Price correctly, have the confidence to charge

10) It’s all about the detail

Ken West is director of business experts 3•6•5 – email him on