Syd Hayes gifts guests with his beautiful new hair accessory at Featured Artist LIVE
Full of dazzling spectacles, daring interactive experiences and deftly coiffed creations, the first ever Featured Artist LIVE event was held in London last month. Dreamed up by the night’s ringmaster, Syd Hayes, and sponsored by BaByliss PRO, the evening followed a slightly twisted circus theme. Blending laughter and learning, it saw guests pushing creative boundaries while playing with hair in fun and fascinating new ways.
At the end of the evening, Syd and his team awarded the most brilliant prize to audience members who’d created the best work: a Syd Hayes-designed Hair Pin.
Sleek and luxurious in a choice of five finishes – gold, rose-gold, silver, matt-black and petrol – with elegant matchbox-style packaging to match, the SydPin was designed by Syd in collaboration with graphic designer Richard Carter.
“Since my career began, a dream of mine was to put my name on a box,” says Syd. “It had to be something new and something original, with an edge. To me, the hair industry is a tough and massive market. I felt there was a gap for a unique hair accessory brand in London. So the SydPin came about. Kilt pins, safety pins, hair pin!”
Syd has also collaborated with London jewellery designer Karl Karter (who helped Syd with the design and making of his wife-to-be’s engagement ring) to create two diamond versions of the SydPin. “I needed a diamond bling version,” he smiles.