Ten top tips to raise the luxe factor

1) Experience and understand true luxury service yourself

2) True luxury is in the detail

3) List all of the things that you think make your business special

4) Get someone who is brutally honest to tell you which of these things are mere expectations

5) Have an agreement with your team to live, breath and deliver luxury service

6) Do a physical audit of every area of your salon (luxury never has scuffs or chips)

7) Agree appearance standards with your team

8) Use quality products, quality equipment and quality marketing

9) Never undervalue your skills and service, and reflect this in you pricing

10) It’s all in the detail (I know I’ve repeated myself)

Ken West is director of business experts 3•6•5 – email him on