Getting into Grime – then rock & roll!
When creating campaigns and colour education, the story always starts with a concept and a fashion category. I will always research the relevant music, fashion, make-up and different cultures to create a look that will work with the total concept.
For Izzy the total look was related to Grime so I was very inspired by 80’s hair and fashion as the colour palette back then was raw and bold, which is very connected to the Grime scene.
For Mia’s story and look the concept was very street and rock & roll-inspired. At the time in 2015 when we put this collection together, we saw a lot of 60’s and 70’s in fashion and that inspired me to create a slightly warmer palette as hair back then had a very warm, feminine look to it.