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Caribbean calling…

Photography throughout by Benoit Vermette
Welcome to your week in paradise!” said Sara Jones, senior vice-president and general manager of Joico, on the opening day of the brand’s first-ever Global Destination Education. It was a seven-day learning extravaganza filled with industry stars, trends, tips and techniques of the moment, all of which (be still our beating heart) was held at an all-inclusive five-star resort in tropical Punta Cana in the Dominican Republic.

The 1,000 hairdressers who’d been flown in from 28 countries around the globe could barely believe their luck. The impressive list of educators included Joico international guest artists David Murray (@davidjoico – Ireland) and Ryan Nicoletti-Dowd (@ryannicolettidowd – UK), as well as former London and now NYC-based session stylist Richard Mannah (@richardmannah). This trio led the creative charge, showing highly technical cuts, graphically shaped curls and cool colour combinations that had more of a “street” edge.

We were also impressed by many of the US and Canadian stars, particularly Confessions of a Hairstylist (@theconfessionsofahairstylist) blogger Jenny Strebe’s braids masterclass, the punchy colour melts of Larisa Love (@larisadoll), and the sexy blondes taught by Hollywood’s Denis de Souza (@denisdesouza) and Zoe Carpenter (@zochlo), who kept the focus on the kind of lucrative, commercial looks that really power their salons forward.

And the folk at Joico know how to party too! After morning classes, afternoon and evening downtime was filled with endless poolside cocktails and DJ sets, an incredible Fashion Rocks hair show, where everyone got to dress up as their favourite rock star, and – to climax – a super-glam white-and-gold party on the beach, complete with fireworks display. Now that’s how you go out with a bang!