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Appeal to the masses with Aveda Men Pure-Formance

It’s no secret that the male grooming sector is experiencing unprecedented growth with sales of haircare products for men growing from £59 million in 2013 to £60 million in 2014 (and is expected to rise to £68 million in 2019), yet it remains a sector largely untapped when it comes to retail – despite two thirds of men who use haircare products saying that having well-groomed hair makes them feel more attractive*.

It’s more important than ever to make sure you have not just any grooming products in your salon, but the right kind that appeal to men’s need to look good, while maintaining their masculinity.

Aveda Men Pure-Formance hair care and styling ranges are high performing and especially formulated for men.

AVEDA MEN PURE-FORMANCE HAIR CARE

Aveda_pureshampoo

Pure-formance shampoo

This shampoo soothes and relieves scalp, while cleansing, conditioning and moisturising hair.

 

Aveda_pureconditioner

Pure-formance conditioner

Refreshes and relieves the scalp while also conditioning hair without weighing it down.

 

 

 

AVEDA MEN PURE-FORMANCE STYLING

Aveda_cream

Pure-formance grooming cream

Creates definition with medium hold. Moisture-rich formula conditions, controls and delivers natural shine.

 

Aveda_groomingclay

Pure-formance grooming clay

Adds texture, thickness and definition to hair. Delivers a natural, matte finish with strong but pliable hold.

 

 

Aveda_pomade

Pure-formance pomade

Provides a strong, pliable hold with excellent control. The water-based, non-greasy formula hydrates hair, while adding texture and definition.

 

Aveda_liquid

Pure-formance liquid pomade

Delivers moderate hold with natural movement. Helps seal in moisture, while adding control and shine without weighing hair down.

 

Aveda_gel

Pure-formance firm hold gel

A lightweight styling gel that delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from the damaging effects of the sun.

 

Interested in trying it for yourself? Click HERE to buy.

*Mintel: Healthy Growth In Men’s Haircare Sales Despite A Receding Number Of Product Launches