All hail the king of men’s grooming


Elvis™ and Elvis Presley™ are trademarks of ABG EPE IP LLC Rights of Publicity and Persona Rights: Elvis Presley Enterprises, LLC © 2016 ABG EPE IP LLC ELVIS.COM

American Crew presents the king of men’s grooming and the biggest men’s style icon– Elvis Presley

He’s a man who epitomises classic male style, whose impact is as relevant today as it ever was, and American Crew is bringing him to your salon. He is a worldwide icon. He is the King.

Now is the perfect time to inspire male clients to up their game as American Crew partners with the King himself.

American Crew has been driving men’s grooming in salons worldwide for more than 20 years and now the brand hopes that its partnership with Elvis – the King of men’s grooming – will give men of all ages the confidence to elevate their style and enhance their personal image.

“There’s only one Elvis Presley and we are so proud to help introduce him to a new generation,” says Sennen Pamich, executive vice-president of Revlon and global president of Revlon Professional Division. “Elvis and American Crew are a natural fit as they both embody a uniquely American style that is youthful, iconic and original.”

Elvis Presley set the standard for the classic American look and continues to inspire men with his signature style. His influence in pop culture and unmatched style sent a message to men everywhere: it’s cool to look good. Suddenly, it was okay, expected even, for men to take an interest in their appearance, and that influence is still felt today.

Now you can bring a bit of the King’s star power into your salon with American Crew.